MiniCo Incorporated

MiniCo, Inc. has served the self storage industry since 1974 with unparalleled expertise, quality products and friendly customer service. From superior insurance programs to protect you, your business and your customers; to informative publications to help you run your business smartly; to services and programs designed specifically for self-storage professionals, MiniCo has what you need.

In 1974, Hardy Good and two business associates created an innovative new insurance product to provide protection for people who rented self storage space. This product, known as customer storage insurance, was the first in a line of quality products and services designed specifically for the self storage industry.

Today, over 30 years later, that idea has grown into a successful, multifaceted business known as MiniCo, Inc. Hardy is the chairman and CEO, and MiniCo is one of the nation’s leading providers of insurance for self storage customers, as well as property and casualty specialty insurance for self storage businesses, all underwritten by Safeco Insurance Companies. MiniCo also offers the self storage industry’s leading publications, reference and educational materials, plus innovative programs and services for self storage businesses.

Hardy Good
Chairman and Chief Executive Officer

A long-standing and respected business leader in the global self-storage industry, Hardy is responsible for all operations of MiniCo, Inc. and MiniCo, Asia, Ltd. In 1974, he and associates founded Mini-Storage Insurance Corporation, the forerunner of today’s multi-dimensional MiniCo, Inc. MiniCo Insurance offers the industry’s leading specialty commercial and original tenant insurance programs for self-storage businesses. MiniCo Publishing publishes the most respected trade magazines, periodicals and reference books in the self-storage industry. MiniCo Asia, Ltd., owns and operates MiniCo Self-Storage, the first and only American self-storage facilities, at multiple locations in Hong Kong.

A founding charter member and past national director of the Self Storage Association, Hardy was inducted into the organization’s Self Storage Hall of Fame in 2005. He is also one of the early supporters of international self-storage expansion and industry associations including the SSA of the United Kingdom and the SSA of Australasia. He has supported the Arizona Self-Storage Association since its beginning.

Hardy studied business administration at the Ohio State University and has completed many years of continuing Certified Insurance Counselor (CIC) education requirements and coursework.

Denise is responsible for overseeing MiniCo's publishing division and publications operations, producing the self-storage industry’s leading professional magazine and specialized information resources. She has over 15 years of experience in planning, corporate budgeting, event management, marketing, and advertising sales. Denise presently serves on the board of directors of the Arizona Self Storage Association. Prior to joining MiniCo, she was trade show director for Virgo Publishing as well a stock researcher and fund-marketing specialist for two investment firms. Denise holds a bachelor’s degree from Arizona State University.

Mike is responsible for the insurance operations of MiniCo, Inc. including commercial underwriting, tenant insurance, claims, actuarial/analytical, regulatory compliance, market development and customer care. He has over 25 years of insurance industry experience with professional responsibilities for specialty coverage programs, agency operations, market development and leadership development. Prior to joining MiniCo, Mike served as the director of retail insurance for Fleming Companies, Inc., and owned insurance agency operations in Texas and Arkansas. He holds a bachelor of business administration degree in management from Lamar University.

Marilyn is responsible for the operations and tactical and strategic planning for MiniCo Asia, Ltd., and MiniCo Self-Storage. She served as the Chief Financial Officer for MiniCo, Inc. until July 2005 and has more than 30 years of accounting and financial experience in both the private and public sectors. Marilyn was formerly a senior manager for the “Big 4” accounting firm KPMG where she acquired tax compliance expertise in federal, multi-state and local tax areas with emphasis on corporate and partnership structures. She graduated summa cum laude from Howard Payne University in Texas.

Mary is responsible for the financial and accounting operations of MiniCo, Inc. Prior to joining MiniCo in 2005, she held the position of chief financial officer for The Phoenix Art Group and has served in senior financial leadership positions for several companies. Mary received her undergraduate degree in accountancy from Arizona State University and holds an MBA from the Keller Graduate School of Management. She has been a certified public accountant in the state of Arizona since 1985.

Agnes is responsible for directing and leading all human capital activities at MiniCo. She brings a broad human resources background to the company having held human resources leadership roles with Fortune 100 companies. Agnes’s undergraduate degree and graduate studies in psychology enhance her expertise in organization planning, executive leadership, recruitment and development.

David R. Good
Director, Information Technology

David is responsible for MiniCo’s information systems and technology. He has worked in the I.T. and business operations fields for over 20 years. He has a broad range of experience including chief operating officer and technology leadership encompassing application development, data center management, disaster recovery, and strategic and tactical planning. David holds a bachelor’s degree in organizational studies from Pitzer College. Prior to joining MiniCo in 2005, he owned and operated a private consulting firm and has a broad background in industries ranging from financial services to hospitality and manufacturing.

Daniel J. Sommer
Director, Marketing and Communications

Dan is responsible for corporate communications and marketing services for MiniCo, Inc. and its strategic business units including conception, development and implementation of marketing, advertising and public relations activities. He has 30 years of experience in this field with a focus on business-to-business marketing, strategic development and online marketing. Prior to joining MiniCo in 2007, Dan served as a senior vice president for CIT Equipment Finance and Lieber Levett Koenig Farese Babcock. He holds a bachelor’s degree in political science from Albright College and is a six-time winner of the Direct Marketing Association’s International ECHO award.

Jim is responsible for the claims, underwriting, regulatory compliance and policyholder services operations of MiniCo, Inc. His extensive insurance background includes leadership roles with Royal Insurance, Western Heritage Insurance, Berkshire Hathaway Homestate Companies and several other firms as well as leading his own insurance consulting firm. Jim holds a bachelor’s degree in business administration from Dana College. He currently holds property and casualty insurance and surplus lines licenses in the state of Arizona in addition to numerous non-resident licenses, including surplus lines, in other states.