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WEBINAR ADDRESSING MARKETING STRATEGY AND TACTICS FOR
SELF-STORAGE OWNERS OFFERED BY MINICO PUBLISHING
PHOENIX, ARIZ. – On March 24, 2010, Derek M. Naylor, President of Storage Marketing Solutions, will present a free webinar for self-storage professionals entitled Marketing Strategy vs. Tactics – A Game-Changing Marketing Distinction for Our Industry. The webinar will provide techniques and information that may help self-storage professionals increase marketing efficiency while improving net operating income. Mr. Naylor will also address traditional assumptions about marketing that may be detrimental to the success of a business owner’s efforts to include the following topics:
- Direct mail
- Yellow Pages advertising
- Marketing to other businesses
- Free rent and discounts
- Internet marketing
The webinar will be sponsored by Storage Marketing Solutions. Poppy Behrens, Publisher, MiniCo Publishing, will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit www.ministoragemessenger.com. Online registration is required for this free live event.
MiniCo Publishing, a division of MiniCo, Inc., publishes the Mini-Storage Messenger, the leading monthly trade magazine covering the global self-storage industry. Other publications include Self-Storage Now!, Mobile Self-Storage Magazine, RV & Boat Storage Today, Self-Storage Canada, the Self-Storage Almanac, the Self-Storage Development Handbook, and the Self‑Storage Buyer’s Guide.
Since 1974, Phoenix-based MiniCo, Inc. has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.
For More Information:
Storage Marketing Solutions – www.storagemarketingsolutions.com
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