Making a website for your insurance agency can feel overwhelming. It’s the virtual storefront for your business, and it is one of the best avenues for getting new leads. Naturally, you want to make a good first impression while also convincing visitors to ultimately do business with you. To help make the process simpler, here are five points to consider.
Choose A Simple, Clean Design
One of the most important reasons to have a website is to gain new leads. You’ll also want a site that is helpful to your clients. Both of these objectives can be accomplished best with a clean and simple design. By removing any non-essential design elements, like extra images and unnecessary text, you’ll help your website’s visitors find what they are looking for.
Be Mobile Ready
Earlier this year, Google officially began favoring mobile-ready websites for inclusion in their search results. Since over half of all Internet usage now occurs on mobile devices, including tablets, you’ll want to be sure that your website looks good and functions well on these devices. This can be accomplished in two ways: with a website that is “responsive” (adapting to various screen sizes) or with a dedicated mobile version of your site.
Include The Fundamental Pages
You can cover the basic needs of your website’s visitors by including the right core pages in your navigation. Beyond the obvious home page, these can include about us, services, testimonials, and contact us. You may also want to have a blog for updates and articles.
Use Strong, Well-Placed Calls to Action
One common mistake that insurance agencies can make is to neglect including calls to action on their websites. Your website is more than an online brochure. It should compel the visitor to complete some kind of goal. This could include making a phone call, completing an online quote form, or opting into an email newsletter. You will also want to make sure that a call to action is placed “above the fold” and not buried lower on the page.
Consider an Insurance-Specific Web Design Service
You may decide to design your website yourself using an open source platform like WordPress. But if you opt for a professional design, using the service of an insurance industry specialist can give you helpful added features including integrated comparative rates and a policy service center. These can be a convenience to your customers, a way to get more leads, and a time saver for your agency.
