Tornadoes are one of the most devastating weather events in terms of property damage and potential for injury and loss of life. While tornadoes can occur anywhere, the United States experiences the highest number of any country. As of mid-December 2021, there were over 1,000 confirmed tornadoes in the U.S. including 14 events that resulted in...
Are you always seeing Instagram stories at the top of your newsfeed but never know what to post for your agency? A creativity roadblock can be frustrating. Instagram gives you a lot of fun creative options, but it can be overwhelming at first because not everything is quite as simple as it seems. Smoke and Mirrors There’s no magic trick to...
Corporate culture is a determining factor in the success of every business. It influences how your employees interact and communicate with customers and each other, how they conduct assigned tasks, how they behave while at work, and how they solve problems and address conflicts. As the United States approaches the two-year anniversary of the...
It’s important to have a routine schedule with your social media presence. One of the best ways to do that is by having your own social media calendar to keep your thoughts and posts organized. There are many sources that can help you plan, but the last thing anyone needs is another app on their phone. Using programs you likely have on your...
A self-storage lease agreement (or rental contract) is one of the most important elements of your self-storage operation's risk management program. It is the most critical document executed between the business and the tenant in terms of protecting the facility's interests. The lease agreement formally establishes the relationship between the...
Instagram’s Explore page isn’t anything new, but it is unique to other social media platforms. It’s essentially a page full of content from Instagram accounts you don’t follow that the algorithm thinks you will be interested in. Being featured on the explore page is independent to a user’s interests and engagements. Every explore page is unique...
If you’ve been following our content for a while, then you know that we have often cited Facebook analytics as a useful tool for business owners. It’s shocking to hear that it is going away; however, it may not be as surprising as it seems on the surface. Here is why. Depleting Features Facebook uses a tool called the Facebook pixel, which is a...
Display ads, digital online advertisements, really are everywhere. Even people who use ad-blocking plug-ins in their browsers can’t escape all of them. Not everyone notices just how many ads we are exposed to daily. We get used to seeing them, and eventually they blend in with the rest of the content. The good news is that since display ads are...
Winter storm season can bring low temperatures, high snowfall, icy conditions, and the hazards that result from extreme winter weather to many areas across the country. As spring gets closer, warmer temperatures bring additional challenges for property owners. It's important for self-storage business owners to make a plan for spring inspections...
Customer service and customer feedback are two things that can make or break an insurance agency. Customer service is something you have direct control over. However, even seasoned insurance agents with the best customer service skills can’t control the customer feedback that is received. Turning customer feedback into positive reviews and...
There are hundreds of different ways to communicate to a prospect today, more than at any other point in time. It seems like a new app or communication tool is introduced every day. Telephone calling has been a tried-and-true communication tool for marketers for many years, but is it still relevant today? With all these different forms of...
A lot goes into building a website. Have you noticed how different types of companies have websites formatted in a specific way for their industry? This is because the most important reason for having a website is to convey important information to your audience quickly and with ease. Some businesses have a lot of services and products, which can...
As long as items hold value, there will be insurance coverage to protect them, and there are many different types of insurance needs. It’s your responsibility as an agent to offer your clients appropriate coverage for their valuables. If any of your clients are collectors – and millions of people are – collectibles insurance is a great way to...
Self- storage facilities generally have a list of items in their rental contracts that are prohibited from being stored in rented units. Tenants are prohibited from storing flammable items, hazardous materials, and food, to name just a few. Most of these restrictions are due to the damage that they can cause, such as accidental fires or unwanted...
Accidents happen. No matter how careful you are, an online security breach can happen to anyone. According to a report by the Ponemon Institute, only 24% of breaches resulted from human error and 25% from a system glitch. Malicious attacks were responsible for 51% of breaches in 2019. Big Impact Data breaches can be costly events. The United...
All businesses are vulnerable to the risk of cyberattacks and data breaches, but many owners of small and medium-sized businesses (SMBs) underestimate the threat. In fact, SMBs are prime hacking targets precisely because they tend to downplay the risk and devote fewer resources to cybersecurity. The financial impact of cybercrime can be...
It seems like almost everyone has heard a story about someone's cherished collectible that either went missing or was destroyed. Maybe you or one of your insurance clients are the someone who experienced this loss. For serious collectors, it can be an emotional and often financial loss to discover that a treasured item has disappeared or has been...
What gets you motivated in the morning? For some it’s money; they go to work because they have bills to pay, a family to support, etc. But money isn’t a motivator for everyone. Motivation is unique to everyone, and there is no one-size-fits-all answer to what gets people motivated. However, there are ways to figure out the things that motivate...
At the start of 2019, insurance industry analysts predicted market hardening, but the pace and severity of the changes is such that the impact being felt in the third quarter is much greater than was anticipated earlier in the year. The publication Business Insurance in June reported reinsurance rate increases of up to 30 percent, which is an...
Get to Know Your Insurance: Insuring Jewelry Along with the excitement of the winter holidays and the New Year, lots of things could be changing in your clients' lives. Did a client get engaged? If an expensive ring or other precious jewelry came into a client's life, you should have a talk with them about protecting their newly acquired...
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