Insights

Making Yourself Accessible to Your Leads A lead is someone who has heard about you or your agency in some way. It could be from an email, word of mouth, a business card, or even a website click. Now it’s time for you and your lead to communicate with each other. Before you do in-depth research about your lead’s wants and needs, take a step back...

Why Your Agency Should be Using Video: Part 1 Video can and should be used in multiple areas of your insurance business. People get tired of always seeing text; videos are captivating, different, and more favorable for search engine optimization. In this post, I will be sharing tips on how you can use videos online to help engage your clients....

Unleash the Power of the Hashtag Your hashtag can make or break your posts. We all know how important each element is to the success of a social media post. The visuals and the text get the most attention, but none of that matters if the post isn’t going to be seen. Other than Google searches, how does the average person search for relatable and...

It may come as a surprise, but email can help boost your SEO and website ranking. If your email list is full of clients or potential clients who have found you through other sources outside of your website, then their email addresses may be a great way to build site discovery. Specifically, you may yield a lot of first-time visits to your website...

Twitter as a network is different than Facebook in the fact that the updates are mostly happening in real time. While Twitter does have features to help user views for tweets that occurred in the past, users will still see many tweets in real time. The overall Twitter algorithm is continually changing – sometimes daily or weekly. While it may...

Using Instagram can be an effective way to grow your agency's presence. It can also be a fun way to build employee advocacy. There may be some resistance as your agency tries to figure out how to best represent your brand and agency on the network. There will be a lot of growing and learning as you start using Instagram or return to the platform...

According to the Small Business and Entrepreneurship Council, 86.2 percent of businesses operating in the United States are small businesses. This is such a large market, and there is a huge opportunity for insurance agents to tap into it. Plus, developing lasting relationships with small businesses will provide endless opportunities to gain...

Last year we wrote about chatbots and their rise in the public eye. Now that a full year has passed, we can more closely examine the future of chatbots for insurance. This idea of a virtual bot is not going anywhere. They are becoming more extensive and easier to create for any business or agency. The primary purpose of chatbots has been for...

There are a great many times we talk about how to get leads, but rarely do we talk about the mistakes we should avoid when trying to run a profitable agency. Not Calling Right Away For every minute that the lead does not get a phone call, your chances of making a successful contact drop dramatically. When a new lead comes into the system, do not...

Twitter is often not the first place that many agents consider to increase their traffic and brand awareness, but used correctly it can do just that.  Finding Your Target Audience When looking to expand your audience, the first thing you need to do is to examine the audience you are already serving. Make notes about your clients keep track of the...

Organic Facebook engagement and reach seem to be harder and harder to come by as a lot of social media moves toward a pay-to-play model. Regardless, there are still a few ways you can drive engagement on your agency's Facebook.  Curate content that is helpful to your audience While posting your content on Facebook is a great way to share and...

The demand for a stream of continuous content creation is ever growing and changing. A positive to report is that blogging does not seem to be going anywhere. There have been slight changes however. More and more businesses are saying that longer posts of 1,000 words and above are good for bringing in leads. Keep in mind that many of these...

If you are looking to grow your agency's profile on Instagram, it will be important to get employees involved as band ambassadors. Participating in this role will add a new layer of responsibility for those who accept the challenge, but it will also give them an enhanced level of ownership in the agency's marketing efforts and may promote a happy...

The holidays can be a pleasant time for a lot of employees; it can also be a time where productivity in the office runs thin. A lot of agents will be in and out taking vacations or occasionally getting hit with a cold. So, the challenge falls on you to keep the agents ready to work and strive for success during this last month of the year. If the...

As we enter the final month of the year, the time has come once again to reflect on your social media campaigns and identify ways to improve and grow in the coming year. Here are a few questions you need to ask before you start your deep dive. In general, how are your channels doing? What channel do you think is bringing you the greatest ROI? Do...

There are many different types of insurance agents all of whom need different types of sales incentive plans. Far from being an expendable luxury, sales incentives, when implemented effectively, can play a big role in building your customer base and retaining top-notch sales professionals. Perhaps you have already offered some form of sales...